{"id":11607,"date":"2024-12-17T10:52:39","date_gmt":"2024-12-17T09:52:39","guid":{"rendered":"https:\/\/www.topicfoot.fr\/?p=11607"},"modified":"2025-02-18T20:48:25","modified_gmt":"2025-02-18T19:48:25","slug":"depense-et-recette-dun-match-de-foot-exemple-de-lom","status":"publish","type":"post","link":"https:\/\/www.topicfoot.fr\/index.php\/2024\/12\/17\/depense-et-recette-dun-match-de-foot-exemple-de-lom\/","title":{"rendered":"D\u00e9pense et Recette d&rsquo;un match de foot. Exemple de l&rsquo;OM ?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0:  <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes.  <\/span><\/span>\n<p><em><strong>Recette match de foot : <\/strong><\/em>Organiser un match de l&rsquo;Olympique de Marseille (OM) au Stade V\u00e9lodrome n\u00e9cessite une logistique importante, des ressources humaines consid\u00e9rables et une gestion rigoureuse des questions de s\u00e9curit\u00e9. Voici un d\u00e9tail des co\u00fbts sp\u00e9cifiques associ\u00e9s \u00e0 un tel \u00e9v\u00e9nement, tenant compte des particularit\u00e9s d\u2019un grand club comme l\u2019OM et de l\u2019envergure du Stade V\u00e9lodrome (66 000 places).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/12\/cout-match-tf01.webp\" alt=\"recette match de foot\u200b\" class=\"wp-image-11608\" srcset=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/12\/cout-match-tf01.webp 1024w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/12\/cout-match-tf01-300x169.webp 300w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/12\/cout-match-tf01-768x432.webp 768w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/12\/cout-match-tf01-678x381.webp 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. S\u00e9curit\u00e9 : un co\u00fbt majeur<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Forces de l\u2019ordre :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les matchs de l\u2019OM, surtout contre des \u00e9quipes rivales (PSG, Lyon, etc.), sont souvent class\u00e9s \u00e0 \u00ab\u00a0haut risque\u00a0\u00bb. Cela entra\u00eene une mobilisation importante des forces de police : CRS, gendarmerie et unit\u00e9s anti-\u00e9meute.<\/li>\n\n\n\n<li>Environ\u00a0<strong>50 000 \u20ac \u00e0 150 000 \u20ac<\/strong>\u00a0sont d\u00e9bours\u00e9s pour la s\u00e9curit\u00e9, en fonction du niveau de risque du match.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Agents de s\u00e9curit\u00e9 priv\u00e9s :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des centaines de stadiers sont n\u00e9cessaires pour filtrer l\u2019entr\u00e9e, surveiller les tribunes, et g\u00e9rer la circulation des spectateurs.<\/li>\n\n\n\n<li><strong>Co\u00fbt :<\/strong>\u00a0Entre\u00a0<strong>80 000 \u20ac et 120 000 \u20ac<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00c9quipements de s\u00e9curit\u00e9 :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Portiques de d\u00e9tection, surveillance par cam\u00e9ras, barri\u00e8res anti-\u00e9meutes.<\/li>\n\n\n\n<li><strong>Co\u00fbt :<\/strong>\u00a0Environ\u00a0<strong>20 000 \u20ac \u00e0 40 000 \u20ac<\/strong>\u00a0par match.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gestion des supporters ultras :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019OM dispose d\u2019un vivier actif de supporters ultras. Leur encadrement requiert des mesures sp\u00e9cifiques pour \u00e9viter les d\u00e9bordements, comme des zones r\u00e9serv\u00e9es, des escortes polici\u00e8res, ou des restrictions sur les d\u00e9placements.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Logistique<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/07\/pelouse-stade-tf010-jpg.webp\" alt=\"Le co\u00fbt d\u2019entretien de la pelouse\" class=\"wp-image-8872\" style=\"width:449px;height:auto\" srcset=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/07\/pelouse-stade-tf010-jpg.webp 1024w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/07\/pelouse-stade-tf010-300x169.webp 300w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/07\/pelouse-stade-tf010-768x432.webp 768w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/07\/pelouse-stade-tf010-678x381.webp 678w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Location et entretien du Stade V\u00e9lodrome :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le V\u00e9lodrome est g\u00e9r\u00e9 par la soci\u00e9t\u00e9 AREMA, et l\u2019OM verse une redevance d\u2019utilisation. Celle-ci varie en fonction des recettes, mais elle est estim\u00e9e \u00e0\u00a0<strong>100 000 \u20ac \u00e0 300 000 \u20ac par match.<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pelouse :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le co\u00fbt d\u2019entretien de la pelouse (tonte, arrosage, regarnissage) est particuli\u00e8rement \u00e9lev\u00e9, compte tenu de la qualit\u00e9 requise pour un terrain professionnel.<\/li>\n\n\n\n<li><strong>Co\u00fbt :<\/strong>\u00a0Environ\u00a0<strong>20 000 \u20ac \u00e0 30 000 \u20ac par match.<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Personnel technique :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9clairage du stade, sonorisation, gestion des \u00e9crans g\u00e9ants.<\/li>\n\n\n\n<li><strong>Co\u00fbt :<\/strong>\u00a0Entre\u00a0<strong>10 000 \u20ac et 20 000 \u20ac.<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nettoyage :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avec 50 000 \u00e0 60 000 spectateurs, la collecte et le recyclage des d\u00e9chets repr\u00e9sentent un co\u00fbt significatif.<\/li>\n\n\n\n<li><strong>Co\u00fbt :<\/strong>\u00a0Environ\u00a0<strong>10 000 \u20ac \u00e0 25 000 \u20ac.<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Transport et h\u00e9bergement :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019accueil des \u00e9quipes adverses, arbitres et officiels implique des frais de transport et parfois d\u2019h\u00e9bergement.<\/li>\n\n\n\n<li><strong>Co\u00fbt :<\/strong>\u00a0Environ\u00a0<strong>5 000 \u20ac \u00e0 15 000 \u20ac.<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Services alimentaires et merchandising :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La gestion des buvettes et des points de vente est g\u00e9n\u00e9ralement sous-trait\u00e9e \u00e0 des entreprises sp\u00e9cialis\u00e9es, qui reversent un pourcentage des ventes au club.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Assurances et conformit\u00e9 r\u00e9glementaire<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les assurances couvrent les risques li\u00e9s \u00e0 l\u2019affluence, aux accidents, et aux incidents (d\u00e9g\u00e2ts mat\u00e9riels ou blessures).<\/li>\n\n\n\n<li><strong>Co\u00fbt estim\u00e9 :<\/strong>\u00a0Environ\u00a0<strong>10 000 \u20ac \u00e0 30 000 \u20ac par match.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Co\u00fbts sp\u00e9cifiques li\u00e9s \u00e0 la rivalit\u00e9 et \u00e0 l\u2019envergure de l\u2019OM<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Matches \u00e0 risques (derby, PSG, Ligue des Champions) :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La gestion des supporters adverses n\u00e9cessite des dispositifs de s\u00e9curit\u00e9 renforc\u00e9s (escortes, zones tampon).<\/li>\n\n\n\n<li>Les amendes li\u00e9es \u00e0 des d\u00e9bordements (jets de fumig\u00e8nes, envahissement de terrain) sont r\u00e9currentes.\n<ul class=\"wp-block-list\">\n<li>En moyenne,\u00a0<strong>20 000 \u20ac \u00e0 100 000 \u20ac par incident<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Communication et billetterie :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019OM investit lourdement dans la promotion des matchs : affiches, publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, r\u00e9seaux sociaux.<\/li>\n\n\n\n<li>Gestion de la billetterie en ligne et physique.<\/li>\n\n\n\n<li><strong>Co\u00fbt :<\/strong>\u00a0<strong>20 000 \u20ac \u00e0 50 000 \u20ac.<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Effets sur l\u2019environnement :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le club peut investir dans des initiatives \u00e9cologiques (recyclage, transport collectif pour les supporters).<\/li>\n\n\n\n<li><strong>Co\u00fbt :<\/strong>\u00a0Variable, entre\u00a0<strong>5 000 \u20ac et 10 000 \u20ac.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co\u00fbt total estim\u00e9 pour un match de l\u2019OM :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Match classique :<\/strong>\u00a0Entre\u00a0<strong>300 000 \u20ac et 500 000 \u20ac.<\/strong><\/li>\n\n\n\n<li><strong>Match \u00e0 haut risque ou europ\u00e9en :<\/strong>\u00a0Peut d\u00e9passer\u00a0<strong>1 million d\u2019euros.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Revenus g\u00e9n\u00e9r\u00e9s lors d\u2019un match de l\u2019OM<\/strong><\/h2>\n\n\n\n<p><em><strong>Recette match de foot :<\/strong><\/em> L\u2019organisation d\u2019un match de l\u2019OM au Stade V\u00e9lodrome peut rapporter des sommes significatives gr\u00e2ce \u00e0 plusieurs sources de revenus :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A. Recettes de billetterie<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La capacit\u00e9 du Stade V\u00e9lodrome est de 66 000 places, et l\u2019OM enregistre souvent des affluences proches de cette capacit\u00e9, surtout pour les grandes affiches.<\/li>\n\n\n\n<li>Les prix des billets varient :\n<ul class=\"wp-block-list\">\n<li><strong>Tribunes populaires :<\/strong>\u00a0Environ 15 \u00e0 40 \u20ac par billet.<\/li>\n\n\n\n<li><strong>Places interm\u00e9diaires :<\/strong>\u00a0Entre 50 et 100 \u20ac.<\/li>\n\n\n\n<li><strong>Places VIP et loges :<\/strong>\u00a0Jusqu\u2019\u00e0 500 \u20ac ou plus par place.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Recettes moyennes :<\/strong><br>Pour un match classique de Ligue 1, les revenus de billetterie se situent entre\u00a0<strong>1,5 et 2,5 millions d\u2019euros<\/strong>.<br>Pour un match prestigieux (PSG, Ligue des Champions), cela peut atteindre\u00a0<strong>3 \u00e0 4 millions d\u2019euros<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B. Revenus de sponsoring<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les sponsors principaux (Uber Eats, Puma) apparaissent sur les maillots et dans le stade (panneaux LED, \u00e9crans g\u00e9ants). Les contrats incluent des primes bas\u00e9es sur la visibilit\u00e9 des matchs.<\/li>\n\n\n\n<li><strong>Part estim\u00e9e par match :<\/strong>\u00a0<strong>300 000 \u20ac \u00e0 500 000 \u20ac.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C. Droits t\u00e9l\u00e9vis\u00e9s<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les matchs de Ligue 1 sont diffus\u00e9s par Amazon Prime et Canal+, tandis que les matchs europ\u00e9ens g\u00e9n\u00e8rent des droits t\u00e9l\u00e9vis\u00e9s suppl\u00e9mentaires via l\u2019UEFA.<\/li>\n\n\n\n<li><strong>Part des droits t\u00e9l\u00e9vis\u00e9s par match :<\/strong>\n<ul class=\"wp-block-list\">\n<li>Match de Ligue 1 :\u00a0<strong>800 000 \u20ac \u00e0 1,2 million d\u2019euros.<\/strong><\/li>\n\n\n\n<li>Match de Ligue des Champions : Jusqu\u2019\u00e0\u00a0<strong>2 millions d\u2019euros<\/strong>\u00a0pour les grandes affiches.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D. Revenus de merchandising<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les boutiques officielles (dans le stade et en ligne) enregistrent une hausse significative des ventes les jours de match : maillots, \u00e9charpes, accessoires.<\/li>\n\n\n\n<li><strong>Recettes moyennes :<\/strong>\u00a0<strong>100 000 \u20ac \u00e0 300 000 \u20ac.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E. Restauration et services<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les buvettes, food trucks et stands g\u00e9n\u00e8rent des revenus importants gr\u00e2ce \u00e0 la forte affluence (nourriture, boissons, etc.).<\/li>\n\n\n\n<li>Bien que sous-trait\u00e9s, une part des revenus revient au club.<\/li>\n\n\n\n<li><strong>Recettes moyennes :<\/strong>\u00a0<strong>50 000 \u20ac \u00e0 150 000 \u20ac.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><em><strong>Recette match de foot :<\/strong><\/em> <strong>Revenus totaux estim\u00e9s par match :<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Match classique de Ligue 1 :<\/strong>\n<ul class=\"wp-block-list\">\n<li>Billetterie :\u00a0<strong>1,5 \u00e0 2,5 millions \u20ac<\/strong><\/li>\n\n\n\n<li>Sponsoring :\u00a0<strong>300 000 \u00e0 500 000 \u20ac<\/strong><\/li>\n\n\n\n<li>Droits t\u00e9l\u00e9vis\u00e9s :\u00a0<strong>800 000 \u00e0 1,2 million \u20ac<\/strong><\/li>\n\n\n\n<li>Merchandising :\u00a0<strong>100 000 \u00e0 300 000 \u20ac<\/strong><\/li>\n\n\n\n<li>Restauration :\u00a0<strong>50 000 \u00e0 150 000 \u20ac<\/strong><\/li>\n\n\n\n<li><strong>Total estim\u00e9 :<\/strong>\u00a0<strong>2,75 \u00e0 4,65 millions d\u2019euros.<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Match prestigieux (PSG ou Ligue des Champions) :<\/strong>\n<ul class=\"wp-block-list\">\n<li>Billetterie :\u00a0<strong>3 \u00e0 4 millions \u20ac<\/strong><\/li>\n\n\n\n<li>Sponsoring :\u00a0<strong>500 000 \u00e0 800 000 \u20ac<\/strong><\/li>\n\n\n\n<li>Droits t\u00e9l\u00e9vis\u00e9s :\u00a0<strong>1,5 \u00e0 2,5 millions \u20ac<\/strong><\/li>\n\n\n\n<li>Merchandising :\u00a0<strong>200 000 \u00e0 500 000 \u20ac<\/strong><\/li>\n\n\n\n<li>Restauration :\u00a0<strong>100 000 \u00e0 200 000 \u20ac<\/strong><\/li>\n\n\n\n<li><strong>Total estim\u00e9 :<\/strong>\u00a0<strong>5,3 \u00e0 8 millions d\u2019euros.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion : rentabilit\u00e9 d\u2019un match de l\u2019<a href=\"https:\/\/www.om.fr\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">OM<\/a><\/strong><\/h2>\n\n\n\n<p><em><strong>Recette match de foot :<\/strong><\/em> En tenant compte des co\u00fbts d\u2019organisation (300 000 \u00e0 1 million d\u2019euros) et des recettes potentielles (2,75 \u00e0 8 millions d\u2019euros), l\u2019OM peut d\u00e9gager des b\u00e9n\u00e9fices nets cons\u00e9quents, surtout pour les grandes affiches.<\/p>\n\n\n\n<p>Les matchs de Ligue des Champions ou les chocs de Ligue 1 (comme le&nbsp;<strong>Classique OM-PSG<\/strong>) repr\u00e9sentent des opportunit\u00e9s strat\u00e9giques pour maximiser les revenus, contribuant de mani\u00e8re significative au budget global du club.<\/p>\n\n\n\n<!-- Noptin Newsletter Plugin v4.2.6 - https:\/\/wordpress.org\/plugins\/newsletter-optin-box\/ --><div id=\"noptin-form-2__wrapper\" class=\"noptin-optin-main-wrapper noptin-form-id-9842 noptin-inpost-main-wrapper\" aria-labelledby=\"noptin-form-2__title\" ><style>\/*Custom css*\/\n\n.noptin-form-id-9842 .noptin-optin-form-wrapper .noptin-optin-form.noptin-form-single-line .noptin-form-submit{\n\tborder-radius: 30px;\n}\n\n@media only screen and (min-width: 768px) {\n\n\t.noptin-form-id-9842 .noptin-optin-form-wrapper .noptin-optin-form.noptin-form-single-line .noptin-form-submit{\n\t\tposition: absolute;\n\t\tbottom: -1px;\n\t\ttop: 0;\n\t\tright: 0px;\n\t}\n\n}\n\n.noptin-form-id-9842 .noptin-optin-form-wrapper .noptin-form-single-line .noptin-form-field{\n \tborder-radius: 30px !important;\n\tborder: none !important;\n} #noptin-form-2__wrapper {--noptin-background-color: #424242; 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Exemple de l&rsquo;OM ?\">[&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":11608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,28,31],"tags":[],"post_folder":[],"class_list":{"0":"post-11607","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-environnement-du-foot","8":"category-foot-business","9":"category-toutes-les-categories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9pense et Recette d&#039;un match de foot. 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