{"id":7914,"date":"2024-05-20T12:00:00","date_gmt":"2024-05-20T10:00:00","guid":{"rendered":"https:\/\/www.topicfoot.fr\/?p=7914"},"modified":"2025-02-18T21:56:38","modified_gmt":"2025-02-18T20:56:38","slug":"la-ligue-1-et-mcdonalds-scellent-un-partenariat-historique","status":"publish","type":"post","link":"https:\/\/www.topicfoot.fr\/index.php\/2024\/05\/20\/la-ligue-1-et-mcdonalds-scellent-un-partenariat-historique\/","title":{"rendered":"La Ligue 1 et McDonald&rsquo;s Scellent un Partenariat Historique"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0:  <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes.  <\/span><\/span>\n<p><font color=\"#FFFFFF\">sponsor ligue 1<\/font><\/p>\n\n\n\n<p>La Ligue 1 fran\u00e7aise se pr\u00e9pare \u00e0 entrer dans une nouvelle \u00e8re passionnante avec l&rsquo;annonce d&rsquo;un partenariat strat\u00e9gique avec la c\u00e9l\u00e8bre cha\u00eene de restauration rapide, McDonald&rsquo;s. Ce contrat est pr\u00e9vu pour entrer en vigueur le 1er juillet 2024 et s&rsquo;\u00e9tendant jusqu&rsquo;en 2027. Ce partenariat marque une \u00e9tape significative pour le football fran\u00e7ais, au niveau financier.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/ligue1-nouveau-logo-819x1024.jpg\" alt=\"Un contrat impressionant : Sponsor Ligue 1\" class=\"wp-image-7915\" style=\"width:187px;height:auto\" srcset=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/ligue1-nouveau-logo-819x1024.jpg 819w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/ligue1-nouveau-logo-240x300.jpg 240w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/ligue1-nouveau-logo-768x960.jpg 768w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/ligue1-nouveau-logo-1229x1536.jpg 1229w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/ligue1-nouveau-logo.jpg 1280w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Un contrat impressionant : Sponsor Ligue 1<\/h2>\n\n\n\n<p>30 millions d&rsquo;euros par an pour une dur\u00e9e de trois ans. Ce contrat t\u00e9moigne de l&rsquo;engagement ferme de McDonald&rsquo;s envers le football fran\u00e7ais. <\/p>\n\n\n\n<p>Ce partenariat arrive apr\u00e8s une collaboration fructueuse avec Uber Eats, qui a dur\u00e9 quatre ans \u00e0 partir de juillet 2020. Bien que le partenariat pr\u00e9c\u00e9dent ait \u00e9t\u00e9 estim\u00e9 entre 15 et 17 millions d&rsquo;euros par an, le choix de s&rsquo;associer avec McDonald&rsquo;s refl\u00e8te la volont\u00e9 de la Ligue 1 de renforcer sa position et de viser toujours plus haut.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Serie A Tim<\/h2>\n\n\n\n<p>Comparativement, d&rsquo;autres ligues europ\u00e9ennes ont \u00e9galement des partenariats majeurs. La Serie A italienne, par exemple, est associ\u00e9e \u00e0 la soci\u00e9t\u00e9 de t\u00e9l\u00e9communications TIM depuis longtemps.  Ceux-ci ont renouvell\u00e9 leur contrat (2021-2024) d&rsquo;une valeur de 20 millions d&rsquo;euros par an. Cependant, avec ce nouveau partenariat, la Ligue 1 d\u00e9montre sa capacit\u00e9 \u00e0 rivaliser sur la sc\u00e8ne internationale en attirant des partenaires de renom.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2023\/07\/seriea-topicfoot.png\" alt=\"Serie A tim Italie\" class=\"wp-image-1512\" style=\"width:235px;height:auto\" srcset=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2023\/07\/seriea-topicfoot.png 600w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2023\/07\/seriea-topicfoot-300x300.png 300w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2023\/07\/seriea-topicfoot-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">La Liga EA Sports<\/h2>\n\n\n\n<p>De plus, le paysage des partenariats de la Ligue 1 est \u00e9galement influenc\u00e9 par d&rsquo;autres ligues majeures. La Liga espagnole a r\u00e9cemment conclu un accord majeur avec EA Sports. Celui-ci est estim\u00e9 entre 30 et 40 millions d&rsquo;euros par an, selon les sources. Ce contrat met en lumi\u00e8re la concurrence f\u00e9roce entre les ligues europ\u00e9ennes pour attirer des partenaires de premier plan et renforcer leur position sur la sc\u00e8ne mondiale.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"782\" src=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/logo-laliga-easports.svg-1024x782.png\" alt=\"laliga ea sport sponsor ligue 1\" class=\"wp-image-7906\" style=\"width:240px;height:auto\" srcset=\"https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/logo-laliga-easports.svg-1024x782.png 1024w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/logo-laliga-easports.svg-300x229.png 300w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/logo-laliga-easports.svg-768x586.png 768w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/logo-laliga-easports.svg-1536x1173.png 1536w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/logo-laliga-easports.svg-80x60.png 80w, https:\/\/www.topicfoot.fr\/wp-content\/uploads\/2024\/05\/logo-laliga-easports.svg.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Alors que le coup d&rsquo;envoi de la saison 2024-2025 approche, l&rsquo;excitation est \u00e0 son comble. La Ligue 1 et McDonald&rsquo;s se pr\u00e9parent \u00e0 unir leurs forces pour offrir une exp\u00e9rience footballistique sans pr\u00e9c\u00e9dent.<\/p>\n\n\n\n<!-- Noptin Newsletter Plugin v4.2.2 - https:\/\/wordpress.org\/plugins\/newsletter-optin-box\/ --><div id=\"noptin-form-2__wrapper\" class=\"noptin-optin-main-wrapper noptin-form-id-9842 noptin-inpost-main-wrapper\" aria-labelledby=\"noptin-form-2__title\" ><style>\/*Custom css*\/\n\n.noptin-form-id-9842 .noptin-optin-form-wrapper .noptin-optin-form.noptin-form-single-line .noptin-form-submit{\n\tborder-radius: 30px;\n}\n\n@media only screen and (min-width: 768px) {\n\n\t.noptin-form-id-9842 .noptin-optin-form-wrapper .noptin-optin-form.noptin-form-single-line .noptin-form-submit{\n\t\tposition: absolute;\n\t\tbottom: -1px;\n\t\ttop: 0;\n\t\tright: 0px;\n\t}\n\n}\n\n.noptin-form-id-9842 .noptin-optin-form-wrapper .noptin-form-single-line .noptin-form-field{\n \tborder-radius: 30px !important;\n\tborder: none !important;\n} 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href=\"https:\/\/www.topicfoot.fr\/index.php\/2024\/03\/30\/fairplay-financier-sanctions-amendes\/\">Fair play Financier<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Fair play Financier\u00a0\u00bb &#8212; Topic Foot\" src=\"https:\/\/www.topicfoot.fr\/index.php\/2024\/03\/30\/fairplay-financier-sanctions-amendes\/embed\/#?secret=Mcs0m4NIMH#?secret=fZL2BZiiah\" data-secret=\"fZL2BZiiah\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">Sponsor ligue 1 : La Ligue 1 fran\u00e7aise se pr\u00e9pare \u00e0 entrer dans une nouvelle \u00e8re passionnante avec l&rsquo;annonce d&rsquo;un partenariat strat\u00e9gique&#8230;<\/div>\n<p> <a class=\"mh-excerpt-more\" href=\"https:\/\/www.topicfoot.fr\/index.php\/2024\/05\/20\/la-ligue-1-et-mcdonalds-scellent-un-partenariat-historique\/\" title=\"La Ligue 1 et McDonald&rsquo;s Scellent un Partenariat Historique\">[&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":7916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,28,31],"tags":[],"post_folder":[113],"class_list":{"0":"post-7914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-budget-des-clubs","8":"category-foot-business","9":"category-toutes-les-categories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Ligue 1 et McDonald&#039;s Scellent un Partenariat Historique<\/title>\n<meta name=\"description\" content=\"Sponsor ligue 1 : La Ligue 1 fran\u00e7aise se pr\u00e9pare \u00e0 entrer 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